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How should the integrated wiring national brand exert its strength?

 

  For the prospect of domestic wiring brands, there are two advantages: On the one hand, the technical barriers of integrated wiring have become increasingly blurred in the past few years, and the relatively homogeneous product lines have made the promotion focus of many manufacturers tilt more towards services. ; On the other hand, the advantage of localization determines that the use of domestic products will have a relatively higher cost performance. In the future market competition, the integrated wiring market will change from a " hundred schools of thought contending " to a " hundred flowers blooming " that is more conducive to economic development , and it is time for national brands to seek an explosion.

Referring to the current status of domestic cabling market, many insiders think that it’s foreign brands that have the upper hand and domestic brands are at a disadvantage.Through data on generic cabling brand index ranking, we can see most top-ranking are still foreign brands; and there are still greater disparities and gaps between national brands and foreign brands. However, with the blowout development of IT application technologies, network information construction result by domestic economic growth, investment in intelligent urban construction and increase of government investment in IT, the overall development of generic cabling market has gained great impetus in recent two years, especially the good policies of the government in 2014 promotes the generic cabling industry to the climax of application. In addition, the pattern that foreign generic cabling manufacturers rule all the land also has transformed into one that domestic and foreign manufacturers “contend for attention” with the development of market, many national brands are selected into top ten brands and join the trend of “all sorts of brands bloom”.

For prospects, domestic cabling brands have two advantages, on one hand, technical barriers of generic cabling several years ago have become increasing blurred; and more homogeneous product lines make all manufacturers focus more on service during promotion; on the other hand, the advantage of localization determines domestic products have a relatively higher cost performance. In future market competition, the generic cabling market will develop from “all schools of brands contend for attention” to “all brands bloom together” which is more conducive to economic development. It’s time for national brands to break out.